If there’s one thing I can’t stand, it’s when a magazine “freshens up” it’s look. ARGH! It seems every time I flip the to the page with the masthead, there’s a new name at the top and 99.99% of the time that new editor has a fresh new “vision.” DOUBLE ARGH! I understand that the magazine business is volatile and there’s a lot of turnover, but it seems to be a particular problem with the gay mags. The latest culprit is The Advocate. Their new look is sleeker and more modern, with a slightly more serious/newsy tone. Newsflash: Two different type fonts on the same page doesn’t make you modern. It’s freaking stupid!
Okay, rant over.